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DARIA ZHEST

HOW

Idea for the logo came from a perpetual mathematical problem of squaring the circle — it was proposed by ancient geometers — the challenge of constructing a square with the same area as a given circle. It is an endless process - a metaphor for infinitely learning about ones self, which is what psychedelics offer to our consciousness. 

BRIEF

In 2022 I was working on an intricate, controversial and exciting project that unraveled into Macro X. The goal was to create a welcoming community, momentum for positive change, and lasting relationships. 

CLIENT

Microdose

YEAR

2022

CATEGORY

Ad, Campaign, Print

MACRO X

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Achieving Growth

Macro X is to create a welcoming community, momentum for positive change, and lasting relationships.

Eye-opening presentations, lively debates, shared learnings, new experiences

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