Megalith is an architectural Branding project that utilizes contrasting elements to convey durability of the buildings since the beginning of the civilisation and contemporary technology reflected in the construction.
Megalith is an exploration of the dichotomy of monumental forms of the past and novelty of the present.
TYPE OF CLIENT
Web, Campaign, Print
Logo reflects the mentioned elegance and monumentality combination. The achieved simplicity has a strong connotation with megalithic structures,
hence the shape
of letter M and its
connection to itself.