[ Type ]
Art Direction / Branding / Graphic Design
[ Year ]
2022
[ Brief ]
In 2022 I was working on an intricate, controversial and exciting project that unraveled into Macro X. The goal was to create a welcoming community, momentum for positive change, and lasting relationships. I created a whole branding package for an event organized by local Chapter Heads, these live in-person events will feature talks from experts, artists’ presentations, and opportunities to connect with other community members. Branding, logo, merchandise and collateral design.
[ What ]
Idea for the logo came from a perpetual mathematical problem of squaring the circle — it was proposed by ancient geometers — the challenge of constructing a square with the same area as a given circle. It is an endless process - a metaphor for infinitely learning about ones self, which is what psychedelics offer to our consciousness.
MACRO X
