Zebra Technologies’ rebranding was a strategic evolution aimed at modernizing its visual language and enhancing consistency across all touchpoints. The initiative focused on refining the brand’s identity to better reflect its leadership in intelligent data capture and enterprise solutions. My role in this transformation involved translating the new brand direction into dynamic motion assets—building a flexible graphics system that included animated lower thirds, transitions, and supers for video content. The goal was to move away from legacy visuals and toward a sharper, more sophisticated aesthetic that could scale across departments. This rebrand not only elevated internal and external communications but also positioned Zebra as a future-forward tech brand with a cohesive and impactful presence.